Butler Arts Center National Geographic Live! Flyers
Company: Butler Arts Center and National Geographic
Case Study
Graphic Design | Print Media | Branding | Campaign Strategy
Overview
To spread awareness about the National Geographic Live events held through the Butler Arts Center (BAC), the team created flyers to be distributed around Butler University’s campus and the Indianapolis area.
Task
As a team, we met with the BAC client, researched the taget audience of Butler students and Indianapolis community members, and strategized on the most effective way to promote these events.
Outcome
The team worked to create appealing designs using assets from National Geographic that fell within the parameters of their brand guidelines. This involved a couple of review cycles going from our team to Butler Arts Center, then to National Geographic.
The team also created a QR code to put on the flyers so our audience could easily access the website to buy tickets to each event. Finally, the team strategically located places on Butler’s campus and in popular areas of Indianapolis to place these flyers in populated areas with local permission.
Click on each flyer to view in full.