Company: NFHS

Case Study

Graphic Design | Branding | Campaign Strategy

Task

A semester-long campaign plan by my team was created for NFHS MOMs, an organization focused on providing resources to and fostering a community for mothers of high school students. Before this campaign, their organization was not fully defined as a separate branch of the NFHS and had a lack of brand recognition overall.

Outcome

Complete brand guidelines were created for the organization that included a newly designed logo, chosen brand typography, a color palette that radiated the organization’s values, and a redesigned podcast cover.

A look inside the brand guidelines…

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