ARTgument

Organization: Jordan College of the Arts

Case Study

Graphic Design | Branding | Social Media

Task

ARTgument was a new art history club run out of the art department at Butler University. Being a new club, they needed branding and a social media presence.

Outcome

As PR Officer, I designed our logo and branding as well as ran the social media account and created its posts.

Logo and Color Palette

ARTgument is about art history and the discussion of art. With that, I designed a logo that is a nod to black-figure pottery found on ancient Greek vases. In the negative space of the vase, it looks like two faces speaking to one another with the addition of quote bubbles on the vase to emphasize this image.

I also created a color palette that includes natural and bright tones to show the youthfulness of the club and its members.